Imagine for a moment that instead of heading to your local pub for a bottle of beer with your buddies, you head to a yoga class for it. Better still, instead of just walking into the class and ordering a bottle or two, you ask the yoga teacher to manage your activity and reward you with a sip every time you do achieve a milestone.
Well, imagine no more because beer yoga – beer taken during or after a yoga class, is a reality. Driven by an age-old love for beer in a country like Germany, yogi trainers saw an opportunity to marry both forms of body therapy. Now, the trend has caught on surprisingly fast in various countries around the world.
The trend was founded by two certified yoga teachers, Emily and Jhula, who also happen to love beer. The idea was born after Jhula happened to see an almost similar concept in Burning Man, back in 2015. That was when they launched their brand BierYoga, which has caught on very well in various continents. The duo first sold their idea to the public in Berlin, Germany for the first 12 months. Once the trend caught on, they started doing tours in other parts of the world starting with Australia.
Now, beer yoga classes are catching on fast in various parts of the US. In Chicago, it’s mainly the beer companies that are leading the way. By utilizing the open spaces that they have in their factories, they are hosting yoga classes while offering their beer. It is now not uncommon to see teams of between 10-25 people doing yoga in brewery spaces, surrounded by barrels and tanks of beer. The yoga class attendees are required to either bring their own mats or to rent one at a fee.
For example, the Begyle Brewing Company located in Ravenswood, Chicago, offers a one-hour yoga class every Saturday for a fee of $20. This amount caters for the training charges and beer. The company has found a way of advertising their beer and offering it to beer lovers in exchange for a small fee and a yoga class.
Considering that this is a growing trend, the beer companies that have tapped into it can only expect to do better in coming days. The idea is that this combination will help break the barriers of engaging in yoga for those who are intimidated to do so. The classes offer fun, and they are a way to still have the company of friends while keeping fit.
Worried that you may not be able to balance while tipsy? Well, that’s beside the point. Most classes are tailored to accommodate both beer and yoga, have fun, and keep everyone safe. How the beer sipping and doing yoga is organized depends on either the trainer or the hosting beer company.
There are those who offer beer after each successful pose. There are also those who integrate beer in the poses; such as balancing the beer bottle on the head. There are still those that offer beer after the yoga sessions are complete. Just how far this trend will go or how long it will last is a wait and see affair.